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        照明燈飾行業猛進 彰顯品牌張力及價值

        瀏覽次數: 日期:2015年8月18日 14:34

        梦工厂出的电影 www.oboie.icu 十年來,中國燈飾照明行業始終保持著20%的速度持續發展,主要源于中國城鎮化建設的突飛猛進,當然也離不開廣大燈飾照明企業的拼搏與進取。   

        去年,中國燈飾照明行業遭遇了一定的困境,部分廠商銷量出現了大幅下滑,甚至有的廠商黯然退出市場。然而,在對整個燈飾照明行業展開年度盤點的過程中,我們也收獲了許多驚喜。雷士照明、國星光電順利上市,實現了從私營企業到公眾企業的大步跨越;廈門通士達、陽光照明率先啟動廢棄節能燈回收項目,充分展現了企業的社會責任感。澳克士照明、喬森照明、鉅豪照明等二線品牌在追趕一線品牌的路上奮力前行,他們的努力都贏得了越來越多的市場份額。而美的照明、斌翔照明、邁勒斯照明以及德國量一照明等新銳品牌的橫空殺出,更讓我們感受到照明行業的活力十足。   

        無論是在傳統燈飾照明領域,還是在光源新貴LED領域,品牌的張力和價值在去年已經得到了充分的體現。在打造品牌的征途上,除了自身滿懷希望和理想,他們還需要來自社會各界的掌聲和認同。于是產生了行業“十大品牌”等各種稱號和殊榮。總結全文來說行業發展水平的高低和發展速度的快慢,一方面取決于大經濟環境的優劣,另一方面則取決于行業主體——品牌企業質素的高低。

        Swift and violent development of lighting decoration highlights tensile force of and value of brand

        In recent ten years , China’s lighting decoration industry keeps developing continually at a ratio of 20% ,which comes as a result of advance by leaps and bounds of the construction of China’s urbanization andstruggle and aggressiveness of broad lighting enterprises.

        Last year, China’s lighting industry met with certain dilemma where the sales volume of some manufacturers fallen by a large margin and even some manufacturers dropped out the market in low spirits.However, during the course of making an annual inventory of the whole lighting industry,we have also received a number of surprises. NVC lighting and Guoxing photoelectric successfully came into the market,which realized the changeover from private enterprise to public enterprise. Xiamen Topstar , sunshine lighting are the first to start the program of the recycling of discarded LED lights ,which fully embodies a sense of social responsibility . Some second-class brand , such as Aux lighting , Qiaoshen lighting and Juhao lighting are struggling ahead on the way to catch up with the first-class brand. Their efforts have helped them to win the more and more market share.。Some new and vigorous band , such as Meidi lighting, Bingxiang lighting , Maile lighting suddenly came as a big surprise , which made us feel that lighting industry is full of vigor and great energy.

        Whether it is in traditional lighting field or in LED field of upstart light source, the tensile and value of brand was fully embodied last year. In the journey of forging brand, in addition to self-confidence and ideal, applause and recognition from all levels in society as a result of which “Top ten brands of this industry have come into existence. To be summarized, the level and speed of development of the industry depends on the influence the environment of large economy,meanwhile it also depends on the principal part of the industry ----The Height of the quality of brand enterprise.

        所屬類別: 公司新聞

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